by Sally Orcutt | Oct 2, 2015 | Empowerment
Well, not necessarily anyway. When I write a post for my Blog, LinkedIn or Facebook page, clearly I believe what I am writing is important to you, the individuals reading it. I wouldn’t write it otherwise. Right? But for as long as I have been doing this, I still...
by Sally Orcutt | Aug 27, 2015 | Empowerment
Email continues to be the most powerful marketing tool available in business today. Research by the Direct Marketing Association found a return on investment of over 40 to 1 using email marketing. And, McKinsey & Company found that email is nearly 40 times better...
by Sally Orcutt | Aug 15, 2015 | Empowerment
My sister-in-law is an amazing cook who seems to know just what ingredients will make a fabulous cake. I am not. So when I bake for my family, I always use a recipe. If you’re like me and use a recipe, then you can execute the 5 Steps to Attract More Qualified...
by Sally Orcutt | Aug 10, 2015 | Empowerment
According to Guy Kawasaki, “There’s only two types of people on social media: people who say they want more followers and the liars.” It’s true. We’ve got to have followers. Without them, it doesn’t matter how helpful our content is. I heard someone say...
by Sally Orcutt | Aug 7, 2015 | Empowerment
When trying to build a business, it is easy to think that more is better when it comes to lead generation. And I would agree with that if all or most leads are qualified. You run a small business. You wear many hats. If you got 100 leads a day or a week, would you...
by Sally Orcutt | Jul 31, 2015 | Empowerment
Have you ever gone to a networking event and come away empty? You talked to a handful of people only to realize they were not a good fit for your business. It happens. Here are questions I’ve found help identify that ideal prospect (or not) in 3 minutes or less. After...
