by Sally Orcutt | Jan 17, 2016 | Empowerment
What is the ‘blah, blah, blah’ trap? It is a trap I believe every business falls into when marketing, including mine. We tell prospects what we feel they ‘need to know’ instead of what will interest them. Our knowledge and enthusiasm regarding the value and benefits...
by Sally Orcutt | Dec 2, 2015 | Empowerment
In today’s social media culture, if your business doesn’t have a Facebook page, you’ll hear you are leaving money on the table. Why? Because like it or not, most people are on Facebook. And, while they’re on there, they are looking for the...
by Sally Orcutt | Nov 20, 2015 | Empowerment
I hear my clients say all the time, “I know I’m supposed to blog at least once a week, but I just don’t have the time.” This is a reality that every small business faces, mine included. There is work to be done, networking events to attend,...
by Sally Orcutt | Oct 30, 2015 | Empowerment
I just finished reading The Ultimate Marketing Plan by Dan Kennedy. He shares stories and examples and some good marketing information. According to Dan, the Ultimate Marketing Sin #2 is Wasting Your Time Aiming at the Wrong Targets. I agree. Before you think about...
by Sally Orcutt | Oct 14, 2015 | Empowerment
Who wants to talk about pain? I do. I want to talk to you today about your Clients’ Pain. Have you had a chance to read, A Step by Step Guide to Inbound Marketing Success? In Chapter 1 of this eBook, I talk about your ideal client. Who are they? What are their...
by Sally Orcutt | Oct 6, 2015 | Empowerment
First, I’m not suggesting you purchase lists and spend a lot of money paying for ads and boosting posts. Yes, some of that is necessary but it’s not what I’m talking about today. I heard a terrific speech at Toastmasters last week. The speaker used...
