by Sally Orcutt | Oct 2, 2015 | Empowerment
Well, not necessarily anyway. When I write a post for my Blog, LinkedIn or Facebook page, clearly I believe what I am writing is important to you, the individuals reading it. I wouldn’t write it otherwise. Right? But for as long as I have been doing this, I still...
by Sally Orcutt | Sep 1, 2015 | Authenticity
To understand what motivates your ideal client, create an Ideal Client Persona. What is an Ideal Client Persona? It is a detailed analysis of the characteristics, demographics, aspirations, interests, goals, problems and challenges of a typical client you believe you...
by Sally Orcutt | Aug 27, 2015 | Empowerment
Email continues to be the most powerful marketing tool available in business today. Research by the Direct Marketing Association found a return on investment of over 40 to 1 using email marketing. And, McKinsey & Company found that email is nearly 40 times better...
by Sally Orcutt | Aug 15, 2015 | Empowerment
My sister-in-law is an amazing cook who seems to know just what ingredients will make a fabulous cake. I am not. So when I bake for my family, I always use a recipe. If you’re like me and use a recipe, then you can execute the 5 Steps to Attract More Qualified...
by Sally Orcutt | Aug 10, 2015 | Empowerment
According to Guy Kawasaki, “There’s only two types of people on social media: people who say they want more followers and the liars.” It’s true. We’ve got to have followers. Without them, it doesn’t matter how helpful our content is. I heard someone say...
